Content and Engagement Strategist

About Aleph Beta: Aleph Beta is a nonprofit media company dedicated to helping people discover the beauty, meaning, and relevance of Torah. Through our engaging animated videos and podcasts, we take audiences on a journey of discovery that makes Torah study resonate intellectually, emotionally, and spiritually. We believe Torah contains profound wisdom for everyday life, and our mission is to make this wisdom accessible through compelling, high-quality content.

Position Overview: We're seeking a Content & Engagement Strategist to drive user engagement with our extensive library of Torah content. This strategic role combines creative intuition with data-driven decision making to enhance how our members discover and connect with our content. Working remotely, you'll collaborate with our content, marketing, and product teams to shape how our community experiences Aleph Beta.

As Content & Engagement Strategist, you'll be the architect of how our members experience Aleph Beta's extensive Torah library. Much like how Netflix transforms its content through strategic organization and presentation, you'll shape how our users discover and engage with our teachings. You'll have the creative vision to see connections across our content, weaving individual pieces into compelling journeys and courses. This role combines the art of content curation with the science of user engagement - using both editorial instinct and data insights to help our members find the Torah content that will resonate most deeply with them.

Key Responsibilities:

Content Strategy & Library Architecture:

• Make strategic decisions about what content to feature across our platform and when
• Structure the library to surface the right content to the right users at the right time
• Create themed collections and learning journeys that connect related content
• Identify opportunities to repackage existing content into new offerings

Organize our content library in ways that make it easy for users to find what they need

Content Curation & Editorial Leadership:

• Drive user engagement through strategic content selection and promotion
• Craft compelling titles, descriptions, and promotional copy that capture the essence of our Torah teachings
• Identify our most impactful content and find creative ways to showcase it
• Work with designers to develop effective visual assets that represent content themes

Email Marketing & Analytics:

• Manage email marketing campaigns through Mailchimp, including strategy and execution
• Design and implement A/B tests to optimize email engagement and conversion rates
• Write compelling email copy that drives open rates and click-through rates
• Analyze campaign performance and adjust strategies based on data insights

Performance Analytics:

• Monitor and analyze key engagement metrics including watch time, completion rates, MAU/DAU, and total consumption minutes
• Use our in-house database and Mixpanel to generate insights about user behavior and content performance
• Create and maintain dashboards to track content performance and user engagement trends
• Develop hypotheses about user behavior and design tests to validate them

Team Collaboration:

• Report directly to the CEO while working closely with content, marketing, and product teams
• Contribute to product strategy discussions with data-backed insights about user engagement
• Partner with content team to optimize content presentation and discovery
• Collaborate with marketing team on user retention initiatives

Required Qualifications:

• Deep familiarity with and passion for Aleph Beta's content and methodology
• Strong writing and copywriting skills with ability to craft compelling narratives
• Basic understanding of content strategy and audience engagement principles
• Willingness to learn and work with data analytics tools
• Excellence in communication and ability to work independently
• Self-motivated with strong remote work capabilities

Advanced Qualifications: (Command of these skills can influence compensation)

• Proven track record in content strategy or audience development roles
• Experience with email marketing campaigns and A/B testing methodologies
• Demonstrated success in improving engagement metrics and conversion rates
• Strong editorial judgment and content curation experience
• Experience with analytics platforms (e.g., Mixpanel, Google Analytics)
• History of making data-driven content decisions

Preferred Qualifications:

• Experience with content analytics platforms (e.g., Mixpanel or similar)
• Background in digital content strategy or audience development
• Understanding of how platform algorithms and content presentation affect user engagement
• Experience in educational technology or religious content spaces

Career Growth & Benefits:

• Fully remote position with flexible work arrangements
• Competitive salary range: $60,000 - $90,000, commensurate with experience and qualifications
• Clear path for advancement based on performance and skill development
• Opportunity to:
• Shape product strategy and feature development
• Build and potentially lead a content strategy team
• Develop expertise across content, analytics, and user engagement
• Take on increasing responsibility for subscriber growth and retention
• Professional development support and learning opportunities
• Direct impact on how people engage with meaningful Torah content

Application Process: Please submit your resume and a cover letter to jobs@alephbeta.org detailing your experience with Aleph Beta's content and relevant professional background. Our hiring process includes:

1. Initial screening interview
2. Paid trial project
3. Potential freelance work period to ensure mutual fit
4. Full-time position offer for successful candidates

We're looking for someone who combines creative intuition with analytical capability - someone who can both understand our users' needs and translate that understanding into effective engagement strategies. If you're passionate about making Torah accessible and meaningful through modern media, we'd love to hear from you.