10 Essential Customs of the Purim Holiday
BY Sarah Rashba | February 6, 2025 | 6 Minute Read
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Make Your Celebration Special and Meaningful
Purim is one of the most festive holidays on the Jewish calendar, commemorating the salvation of the Jewish people from Haman's plot of destruction as recorded in the Book of Esther. Here are the key customs that make this celebration special and meaningful.
1. Matanot La'evyonim (Gifts to the Poor)
On Purim, we fulfill the mitzvah of giving charity to at least two people in need, a practice rooted in Megillat Esther. Mordechai established matanot la'evyonim, "gifts to the poor.” The verse states that the Jews should observe these days as "days of feasting and gladness, and sending portions one to another, and gifts to the poor" (Esther 9:22). By giving to at least two individuals in need, we not only uphold this biblical command but also ensure that everyone can partake in the joy of the holiday. The mitzvah is meant to be performed on Purim itself, in keeping with the Megillah’s emphasis on observing these customs on the very "days" of Purim, enabling recipients to use the gifts for their immediate celebration.
2. Kriat Megillah (Reading the Megillah)
On Purim, we read the Megillah twice—once at night and once during the day—with every word carefully heard. The obligation to read the Megillah twice is noted in the Talmud (Megillah 4a).This dual reading mirrors the Purim story itself, when the Jews cried out to God both day and night in their time of crisis, reinforcing the themes of deliverance and remembrance.
3. The Grogger and Drowning Out Haman's Name
The custom of making noise when Haman's name is read derives from the biblical commandment "You shall blot out the memory of Amalek" (Deuteronomy 25:19). Since Haman was a descendant of Amalek, we symbolically "erase" his name through noise. The earliest written record of this practice comes from the 13th century, where Rabbi Meir of Rothenburg (the Maharam) describes children writing Haman's name on stones and erasing it. The grogger (ra'ashan in Hebrew) became popular in medieval European communities around the 13th century. Different communities developed various noisemaking traditions – some bang on prayer books, some stomp their feet, while others use special wooden clappers.
4. Mishloach Manot (Sending Food Gifts)
Some people go all out for Mishloach Manot, creating elaborate themed gift baskets that match their Purim costumes and overflow with treats. But at its core, the mitzvah is actually quite simple. The obligation comes straight from the Megillah (Esther 9:22), where Mordechai establishes the practice of “sending portions one to another” (mishloach manot ish l’re’ehu). The Talmud (Megillah 7a) clarifies that fulfilling this mitzvah requires sending at least two different types of ready-to-eat foods to at least one person.
This can be as simple as two types of fruit or a piece of cake and a beverage. The simplicity of the original mitzvah highlights its deeper purpose: ensuring everyone has food for their Purim feast while strengthening communal bonds. Just as the Jews in the Purim story found unity when they “gathered themselves together” (Esther 9:16), Mishloach Manot reminds us that the heart of Purim is not extravagance, but communal connection.
5. Seudat Purim (Festive Meal)
The obligation to have a festive meal on Purim comes directly from the Megillah (Esther 9:22), which commands us to make these days "yemei mishteh v'simcha" - days of feasting and joy. The Talmud (Megillah 7b) specifies that this feast must be held during the day, deriving this from the words "yemei" (days) in the verse.
6. Drinking Wine
Many serve wine at the feast, stemming from the central role wine plays throughout the Megillah's narrative - from King Ahasuerus's initial banquet to Esther's own strategic feasts. The Talmud (Megillah 7b) famously states that one should drink "ad d'lo yada" - until they cannot distinguish between "cursed be Haman" and "blessed be Mordecai," though many fulfill this through drinking moderately and taking a short nap.
7. Wearing Costumes
The custom of wearing costumes on Purim, while not mentioned in the Megillah itself, has deep historical roots dating back to at least the 13th century.
Several reasons are given for this custom. The Levush (Rabbi Mordechai Yaffe, 16th century) connects it to the theme of "venahafoch hu" - "and it was turned upside down" (Esther 9:1) - where everything in the story was reversed, from tragedy to celebration. Rabbi Yitzchak Weiss (Siach Yitzchak) links it to the many instances of hiding and revealing in the Megillah: Esther hiding her identity, Mordecai discovering the assassination plot, and most significantly, God's hidden presence throughout the story. While God's name isn't mentioned explicitly in the Megillah, His orchestration of events is evident throughout.
8. Traditional Purim Foods
The special foods eaten on Purim often carry deep symbolic meaning connected to the holiday's story. Hamantaschen (Oznei Haman) are three-cornered pastries are traditionally filled with poppy seeds (mohn in Yiddish), which may have led to the name "mohn-taschen" or "poppy pockets," later becoming "Hamantaschen." Some say they represent Haman's three-cornered hat, while others connect them to the shape of his ears, based on a medieval tradition of cutting off criminals' ears before execution. The hidden filling is said to represent the hidden nature of God's miracles in the Purim story. Many also eat Kreplach, dumplings filled with ground meat represent another instance of "hidden" food, corresponding to the hidden miracles of Purim. Some Sephardic communities have a custom of eating bean soup on Purim, connected to the rabbinic tradition that Esther maintained a vegetarian–and kosher–diet while in the palace.
9. Changes to Our Prayer
Special additions are made to the daily prayers and Birkat HaMazon (Grace After Meals) to acknowledge the miraculous salvation of Purim. The Al HaNissim prayer, inserted into the Amidah and Birkat HaMazon, recounts the Purim story and expresses gratitude for God's intervention. Unlike other festivals, however, Hallel is not recited on Purim. The Talmud (Megillah 14a) offers several explanations for this omission, including the idea that the miracle of Purim took place outside the Land of Israel and that the Jewish people remained under Persian rule even after their salvation. Instead, the public reading of the Megillah serves as our form of praise, retelling the story of deliverance in a way that ensures its remembrance for generations.
10. Machatzit HaShekel
Before Purim, it is customary to give three coins in the local currency as a remembrance of the half-shekel donation given annually in Temple times. This practice is based on the Torah's commandment (Exodus 30:11–16) that every adult male contribute a half-shekel for communal offerings. The Talmud (Megillah 13b) notes a connection between this obligation and Haman’s offer of ten thousand talents of silver to destroy the Jews (Esther 3:9), suggesting that the merit of the machtzit ha-shekel helped counteract his decree. Many synagogues provide special commemorative coins for this purpose, ensuring the continuity of this symbolic act.
Looking for more?
We have hours of delightful videos and podcasts to enhance your Purim celebration this year.
Purim Videos
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Fasting with Purpose: A Guide to a Meaningful Taanit Esther
Video • 9 min
Are you counting down the hours until your fast ends? What if these uncomfortable hours could make your entire Purim experience more meaningful? Discover why Esther's pivotal fast transformed her from passive bystander to national heroine—and how your hunger today can connect you to something much larger than yourself.
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Could You Become Haman? Understanding the Path to Darkness
Video series • Part 1 of 7 • 5 min
The Talmud makes a shocking claim: Haman's name appears in the Garden of Eden story. Coincidence? Not at all. Beneath Purim's costume parties lies an ancient pattern - Haman obsessing over "the one thing he can't have," just like Adam reaching for forbidden fruit. Uncover the eerie parallels that transform this villain from cartoon character to a mirror of our own darkest impulses.
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Why do we send Mishloach Manot?
Video series • Part 1 of 2 • 46 min
What does sending food have to do with the Purim story, and why did Mordechai insist we continue this practice forever?
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Why Is ‘Purim’ Named After Haman's Lots?
Video series • Part 1 of 4 • 6 min
We call it "Purim" after Haman's lots—the very device he used to determine when to destroy us. But why would we ever want to immortalize a tool of our destruction? Discover how the Hebrew word "pur" carries a double meaning that turns Haman's weapon into Esther's triumph—and why this linguistic twist reveals the true spiritual message of the holiday.
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The Bond Between Sarah And Esther
Video • 11 min
The Torah tells us that Sarah died when she was 127. The Torah also tells us that there were 127 provinces in the Persian empire in the days of Achashverosh and Queen Esther. Coincidence? Rabbi Akiva doesn’t think so, and neither does Rabbi Fohrman. Watch this video to find out why.
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Unmasking The Mysteries Of Purim
Video • 2 hours, 7 min
Rabbi Fohrman explores the connection between the stories of Megillat Esther and Adam and Eve in the garden of Eden. Could the very first story in the Torah have any connection to the very last story of the Torah? And if so...what does that mean for the way we understand the holiday of Purim today?
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The Mysterious Connection Between The Books Of Leviticus & Esther
Video • 1 hour, 54 min
The Book of Esther is filled with many biblical echoes that deepen and enrich our understanding of what really happened in Shushan. Join Rabbi David Fohrman and Rabbanit Shani Taragin as they trace the Book of Esther back to the dedication of the Tabernacle in the Book of Leviticus, and enter Purim with a new perspective.
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Purim: How Thin Is The Line Between Esther And Haman?
Video series • Part 1 of 2 • 1 hour, 5 min
How do we come to grips with a command to utterly destroy Amalek? How thin is the line between the great heroism of Esther and the great evil of Haman? The two may not be as far apart as they might seem. Check it out – and please feel free to write back with feedback!
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